Information Architecture Planning
What the #$X% is Information Architecture?
Taken from Microsoft.com
Information architecture is the process of creating a plan and a structure for the information that a website will contain.
If you decided to build a house, would you dig a hole, buy some blocks, start laying them, and see what evolved? Unlikely, yet that is how many Web sites begin — with a few pages, no real plan, and little thought as to how the content will hang together as it increases in complexity. Just as a house will be more pleasant to live in — and less likely to fall down — if it is built according to an architect’s plans, so a Web site will be easier to use and easier to manage when a careful plan is followed during its construction.
We've already got a website, surely this isn't relevant?
Answer: WRONG. Information Architecture reviews happen regularly as part of common practice for some businesses to ensure the website is working the right way for the user, the business and is providing the maximum potential ROI opportunities. Sometimes even the smallest and simplest of changes can have a major impact on the performance of a website, remembering always the ideal journey you would like a user to take through the site is key and all the things you want to show them whilst on that journey.
