Viral Marketing
The benefits of Viral Marketing...
Review Centre, Trip Advisor, Twitter, Facebook Groups, YouTube video phenomenon all the envy of marketing departments the world over... Why? It's simple, someone working for Company X can tell me until they are blue in the face that Company X is great but if a trusted community, peer, family or colleague endorsers Company X then I am far more likely to listen.
Reaching people through well structured, planned and implemented Viral Marketing campaigns can turn businesses (and a cat playing piano) into overnight sensations and help launch products and services onto the national and international stage in ways not possible offline.
How does Viral Marketing actually work?
A YouTube video that is spread around and viewed by XYZ number of people far exceeding the reach that normal offline advertising and marketing formats would enable and more often than not at a fraction of the cost.
Spreading an offer through email links, twitter and letting the people pass that onto each other. Brands such as B&Q recognise the power of Viral Marketing as demonstrated in the recent national '15% off everything in store offer weekend' , yes well advertised on TV but as many will know the offer was actually active the week before, if you had the printable voucher available only online and marketed virally by spreading the URL of the voucher landing page by emails to colleagues, friends and business partners from the online marketing department, then as expected it soon was all over Twitter, Facebook and picked up on leading sites such as myvouchercodes which led to a successful nationwide take up the week before the national TV campaign! It's simple really... Viral Works!
